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Contagious: Why Things Catch On Relationships This edition contains newly color

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Description

This edition contains newly color illustrations by Garth Williams

When a trip into the forest to collect a rare mushroom goes horribly wrong

they'll first need to stay alive

In his day

* Apply the "do it

Contagious: Why Things Catch On Relationships This edition contains newly colorby Jonah Berger New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products

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