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Marketing Research 10e ** Business & Management Books_Economics bullet-point format aids recall andPages: 624, Specialty: Marketing, Publisher: Wiley, Publication Year: 2015, Cover: Paperback, Dimensions: 203. 2x251. 46x25. 4mm In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications based approach features Real Data, Real