Serif in Use Product Type / Tea Towels Since the dawn of time

Since the dawn of time

creativity and bravery

Some works require a committed pilgrimage to find – in deserts

Mobs of kangaroos

and a foreword from IMA staff Llewellyn Millhouse

Serif in Use Product Type / Tea Towels Since the dawn of timeShowcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure