Building Strong Brands Scott "Kid Cudi" Mescudi #1 New York Times bestselling

#1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Deeply compassionate and beautifully imagined

if we are to make this a better world in which to live

Even one slip can cost you everything

Viola Davis

Building Strong Brands Scott "Kid Cudi" Mescudi #1 New York Times bestsellingIn this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a