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Visual Persuasion: The Role Of Images In Advertising,New Susie Enlisting The Help Of TheThe Pictures In Television Commercials, Magazine Advertisements And Other Forms Of Advertising Often Convey Meanings That Cannot Be Expressed As Well, Or At All, Through Words Or Music. Visual Persuasion Is An Exploration Of The Uniquely Visual Aspects Of Advertising. Because Of The Implicit Nature Of Visual Argumentation And The Relative Lack Of Social Accountability Which Images Enjoy In Comparison With Words, Pictures Can Be Used To Make