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Alter Ego Italy Blond Ego Blonde Maintain Shampoo is a frequent use anti-yellow shampoo ideal for maintaining bleached
penetrating the hair from within for gentle straightening without damaging your hair
the Master Perfumer Alberto Morillas explores different facets of femininity and of the rose itself in this vibrant Eau de Parfum
*Instrumental test shampoo + masque
Easy soak off removal
Aluram Purple Hydrate & Repair Treatment Foil Dispenser Alter Ego Italy Blond EgoThis essential treatment fights frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive dry & dull hair from daily damage. For All Hair neutralizes brassiness, and can be used directly after a lightening service maintains blonde, platinum, or highlighted tones, and even brightens grey & white hair helps nourish dry and chemically treated
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