Aveda Blonde Revival Purple Toning Shampoo 200ml Proclere Rose and coffee — not

Rose and coffee — not the Instagram-café version

heavier and less floral

Twist the stick up

First thirty seconds: mandarin and peony brightness

dark circles

Aveda Blonde Revival Purple Toning Shampoo 200ml Proclere Rose and coffee — notPurple shampoo that actually cleanses instead of just depositing colour. Blonde Revival neutralises brass and yellow without stripping the plant based surfactants do the washing; the violet pigment handles the tone. For blonde, silver, or colour treated lightened hair. Use weekly or whenever warmth creeps back in, massaging through damp hair for sixty seconds. Won't turn grey hair lavender if you're sensible with contact time.