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Demand: Creating What People Love Before They Know They Want It Women'S Read We the Corporations is anBook Title: Demand: Creating What People Love Bp ISBN: 9780755361809 By Author(s): ADRIAN SLYWOTZKY By Publisher: HEADLINE PUBLISHING Format: PB Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders